New corporate identity for Circo di Strada Circus Parades

Big news! We are celebrating the launch of the new corporate identity of Circo di Strada, in which colour and symbolism play a special role. Our graphic designer has not only captured the dynamics of our circus parades, but also consciously chosen colours that reinforce the essence of Circo di Strada: purple, yellow and white. Together, these colours radiate exactly what Circo di Strada stands for – creativity, positivity and reliability – and show how our circus parades are loved worldwide at events, in amusement parks and during parades and festivals.

Image: Circo di Strada Circusparades has a new corporate identity

A recognizable mix of the different parades

Our new corporate identity is designed to bring all Circo di Strada parades together under one visually recognizable roof. The graphic designer has taken into account the versatility of our offer: from the colorful flair of our first performance Circo di Strada and the unique bicycles of UniQcycle, to the theatrical atmospheres of Cirque Masque and the winter magic of the Wonderful Winterparade. Each of these shows has its own style, and this is now beautifully brought together with the help of color and shape in a recognizable, contemporary corporate identity.

Image: A new corporate identity of Circo di Strada Circusparades, a mix of all street theatre acts and circus performances.

The symbolism of colour in the corporate identity of our parades

In a logo, colours often evoke different emotions and associations. At Circo di Strada, we chose a palette that not only reflects the energy of our street theatre acts and parades, but also has a deeper meaning:

Purple: Purple is known as a color of luxury, creativity and wisdom. For us, purple symbolizes artistic expression and the magic that we bring to the stage every time. Purple in our corporate identity emphasizes that Circo di Strada is not just a circus, but an experience that takes you out of reality for a moment.

Yellow : Yellow stands for energy, optimism and friendliness. It is a colour that attracts attention and creates a cheerful, inviting atmosphere. This is exactly what our audience can expect with our parades where conviviality and festivity are central. Yellow reflects the enthusiasm and openness with which we play to our audience, and brings a cheerful, youthful flair to our corporate identity. It shows that Circo di Strada is accessible to everyone, young and old, and always offers a positive experience.

White: White symbolizes purity, simplicity and modernity. In our logo and visual identity, white offers a sense of space, calm and professionalism. This creates a clear background against which the more vibrant colours stand out even more and makes the logo timeless and reliable. White emphasizes the transparency of our way of working and makes our shows not only playful, but also professional and stylish.

The circus parades of Circo di Strada are recognizable and loved worldwide

With the new visual identity, we are ready to make Circo di Strada even more known in the international events world. These colours – purple, yellow and white – reinforce the values of creativity, optimism and professionalism that we want to convey. The new logo is timeless and recognisable, and immediately sets the tone for what people can expect from us.

We look forward to sharing our passion for circus, theatre and art worldwide with this new corporate identity!

View all our circus parades at www.circodistrada.com